DIY Shopify SEO Audit – 15 Steps to More Organic Search Traffic

Do you wish your Shopify eCommerce site had more sales from free organic traffic?
I think we all wish Google would show our eCommerce site more love.

I know I’ve been there.

I used to look at Google like my grouchy neighbor Rick. (Sorry Rick, you know it’s true!)

(not actually Rick)
Every time I come home I wave at Rick and he just looks away or walks inside.
Like Rick, I thought Google was giving me the cold shoulder.

Maybe I did something to offend the search engine giant.

The truth is, unlike Rick, I just hadn’t given Google a good reason to notice me.

In this article, I’ll give you 15 easy to follow steps so you can complete your own DIY Shopify SEO Audit.

Completing this audit will give you a great start on your Shopify SEO so you can be sure Google will take notice.

Believe me, when Google does notice you, your eCommerce business can change for the better very quickly.

So if your name’s not Rick, keep reading!

Before We Begin
Before we jump into the steps, I’m making a few assumptions.

You have already setup a search console account and submitted your site’s sitemap for indexing.
Your site is at least a month old and has had time to index your pages.
If these assumptions are accurate in your case, continue reading and get ready for more traffic!

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Step 1: Get Your Shopify Site Out of the “Rick Zone”
Before you can begin to get traffic from search engines such as Google, you need to be certain you’re not stuck in the Rick Zone.

Think of the Rick Zone like the friend zone for dating, only completely unfriendly.

You need to get search engines to notice your Shopify site before you can warm them up to becoming a friendly neighbor.

In search engine terms, this means you need to be indexed so you can show up in search results.

Each page on your site that you would like to be found in search results should show up in Google’s site index.

Knowing this, your first step is to see if your pages ARE indexed and if so, which ones.

Use The “Site:” Modifier

Using the “Site:” modifier, search Google for your domain and see what pages have already been indexed for your site.

Example: “”

This search will quickly tell you how many pages Google has indexed for your site and which pages those are.
Pay special attention to the number of results near the top of the page.

Does this number look about right, or is it way too high or way too low?